PLAYABLE ADS
PLAYABLE ADS
Overview
This project features interactive playable ads that engage users with immersive, hands-on gameplay experiences. In one scenario, players expand their territory in a conquest mission, while in another, they defend against waves of enemies in a high-stakes tower defense challenge. Built in Unity with the Luna plugin, these ads are optimized for fast loading, smooth performance, and compatibility across devices, delivering a preview of the game’s excitement directly to potential players.
Role and Responsibilities
For the Playable Ads Project, I led the entire creative process from concept to final polish. I started by diving into market trends and studying competitors, uncovering what would make these ads truly engaging. With a solid idea in mind, I created storyboards that detailed every element—from gameplay mechanics to art style and flow. I then designed each ad from scratch, carefully shaping the experience to be both captivating and intuitive. After initial testing, I gathered feedback from players and refined the ads, making adjustments to ensure a seamless and enjoyable user experience.